Trafalgar Tours is repositioning its brand for the 2012 European season to attract more consumers to coach touring. For this, global chief executive Gavin Tollman, has been having a series of meetings with key retailers in Australia to assure evolutionized product developments for the tour operator.
The 2012 Europe and Britain program of Trafalgar Tours, launched early this month includes 500 hotel and 300 restaurant changes. Additionally, 15 more At Leisure itineraries have been added to the new program. The Be My Guest product range has also been developed further to include "unique" local experiences. Tollman says that he desires Trafalgar Tours to be known as the "insider" in the future, who can provide true local product and knowledge unattainable otherwise. In line to this idea, Trafalgar Tours has changed its two-year-old tagline of 'discover the romance of travel' to 'see the world from the inside.'
The At Leisure program of Trafalgar Tours comprising 28 itineraries, after the step up drive, incorporates two new trips in Australia and New Zealand now.

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